Toni Cruz is a seasoned beauty and wellness expert with over 20 years of experience in the industry. As a licensed cosmetologist/esthetician, she has built a thriving career rooted in a deep passion for skincare, aesthetics, and overall well-being. Throughout her journey, she has successfully owned and operated both a salon and a spa, providing exceptional services and cultivating a loyal clientele.

Now, she is the proud owner and CEO of Zen ProAesthetics luxury medspa and headspa, where she seamlessly merges advanced aesthetic treatments with a holistic approach to beauty and wellness. Committed to continuous learning, she stays at the forefront of industry innovations by expanding her knowledge in skincare, aesthetics, wellness, and beauty.

Beyond her hands-on experience, she holds both a bachelor’s and master’s degree, further enhancing her expertise in business and client care. Her diverse professional background includes several years in healthcare and human resources, giving her a well-rounded perspective on patient care, customer service, and business operations.

With a commitment to excellence and a passion for empowering clients to look and feel their best, Toni continues to elevate the beauty and wellness industry through education, expertise, and exceptional service.